Fast Delivery and the Happiness Factor

Why do we love same-day or next-day delivery so much? Research shows that anticipation triggers happiness. When we know something we love is on the way, our brains release dopamine—the feel-good hormone. Fast delivery shortens that waiting period and amplifies the joy. It’s not just about saving time; it’s about making happiness arrive sooner. So, the next time your package shows up earlier than expected, remember—it’s science, not just speed, that makes you smile.