The Psychology of “Add to Cart

We’ve all done it—added something to our cart and then just… left it there. Interestingly, psychologists say that this act alone makes us feel a little sense of ownership. It’s like mentally trying the product on before committing. Sometimes, people even revisit their carts days later and finally click buy. Online shopping isn’t just about convenience—it’s about how our brains connect to choices. The cart, it turns out, is more than just a digital basket; it’s a window into how we decide, dream, and sometimes delay.